Market segmentation

It is a matter of common knowledge that customer requirements are differentiating more and more. For this reason, market research studies are more and more often requested to not only measure aggregated results for predefined groups, but to identify groups of consumers with homogeneous characteristics on the basis of the survey results. We offer you extensive know-how for data-driven market segmentation. In this field we rely on classic cluster procedures (such as WARD and k-means), classification methods (CHAID and rough sets) and advanced, state-of-the-art methods (finite mixture models and neuronal networks).

We will be pleased to advise you on approaches to market segmentation that are suitable for your issue.

For more information please contact:
Sören Scholz
+49 521 2997 387
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