Only those who understand the specifics of the pharmaceutical industry will be able to adequately collect the information you need.
We live up to this requirement for reliability and industry expertise with our Health Care Research Department, led by Udo Jellesen, who has successfully supported international pharmaceutical companies for more than 20 years in the area of health care research. We offer you true added value combined with our comprehensive expertise and methods using our self-developed procedures. As a reliable partner, we will support you in the realization of national and international projects in the areas of Rx, OTX and OTC: You get everything from one source - from problem analysis to design, implementation and evaluation of your study, up to the necessary technical services.
However, since even the best study results are of little value if not focused on practical relevance and action orientation, we pay close attention to these aspects from the beginning. The bundling of the most diverse skills is the key to gaining genuine insights, especially in health care market research. We use both classical approaches and innovative methods to maximize your acquired knowledge.
A very special development is the integration of measurement methods for the implicit perception of products and communications media in classical quantitative studies for health care professionals, which have been validated and used for the past ten years in marketing research (Emotional Branding Monitor). With these methods, even unconscious associations, attitudes and evaluations of consumers are taken into account in pharmaceutical market research, not only opening up an entirely new quality of information, but also new perspectives and opportunities for action for our health care customers worldwide.
Find out more about our comprehensive thematic focal points, target groups and methods!