A strong brand is the core of a company, its identity - and its capital. The success of a company stands and falls with the internal and external perception and impact of the brand. In addition to high brand awareness, a strong brand image is, above all, of the highest importance for this. In the ideal case, it provides consumers an added value to the actual product benefits and thus provides a unique position in the competitive environment. Unconscious processes play a huge role in this. Because only a fraction of what a brand represents is consciously learned. Precise positioning and correspondingly effective marketing measures are therefore essential for successful brand management.
Would you like to know how your brand is perceived? Not only consciously, but also emotionally and thus unconsciously? How your brand should be optimally positioned? And what different impact your marketing efforts have at the brand level for physician, pharmacist or patient?
In order to provide you with answers to these and other essential brand management questions, we work with a wide range of classical and innovative methods. With our Emotional Branding Monitor, we thus offer you a validated, innovative state-of-the-art method for measuring implicit, unconscious perception of brands and products - totally new and unique in pharmaceutical research. We thus provide a whole new level of information quality for our health care customers worldwide.
Your challenges are our incentive - please directly contact our specialist Udo Jellesen!
