"Innovative approaches, high awareness of quality in implementation, strong customer focus and the greatest statistical methodological expertise make collaboration a pleasure."

Joachim Rittchen, Head of Market Analytics Roche Pharma AG
and INTERROGARE-Customer

Communication performance

Capture effect, take optimal actions

That one cannot not communicate may be a truism - what and how to communicate, however, is critical to your success. Your target groups are confronted daily with thousands of messages and impressions. Therefore, communications media must be adapted in the best possible way in order to be persuasive. It is all the more important here to gain knowledge of and insights into perception and effect of the planned actions: In what way and how strongly does your communications media really work? Is the communications media remembered? Do you successfully differentiate yourself from the competition? Do you even reach your target group? And through which channels should you ideally address this?

In order to provide you answers to these essential questions regarding communication performance, we offer a wide range of scientifically proven, successful survey and measurement methods. With a comprehensive view of your communication, combined with our in-depth understanding of the Rx market, we individually optimize each of your measures. Together with you, we test what functional and emotional USPs you can score as part of your communication activities with your target audience and what impact your advertising efforts achieve.

Your challenges are our incentive - please directly contact our specialist Udo Jellesen!

YOUR CHALLENGES

  • Optimising your ads, websites, discussion folders
  • Measuring user behaviour on digital media
  • Recall measurement of switched advertising media
  • Impact measurement of channels used
  • Share of Voice (SoV) measurements
  • Diary studies
  • Website tracking
  • Capturing behaviour of online websites using eye tracking
  • etc.

THE BENEFITS TO YOU

Interrogare Healthcare Research makes the difference, because we... 

  • have not only mastered individual elements of communication optimisation, but also offer a holistic program.  
  • develop solutions with our customers individually to meet diverse needs exactly.
  • take into account both rational and emotional criteria when developing communication and quantitatively illustrate them by validated measuring methods.
  • provide the technical options, the methodological know-how and market understanding in the Rx market.
  • know and understand the needs and questions of our customers.
  • are a reliable partner for our customers.

Information material