Methods

Only the proper selection and use of appropriate methods guarantee a successful study that will generate actionable results for you. Based on our extensive experience with a wide variety of survey methods for market research, we identify the proper method for you to ensure the maximum depth of knowledge.

The methods we use include both quantitative and qualitative approaches:

• Telephone interviews (C.A.T.I.)
• Web-assisted telephone interviews (W.A.T.I.)
• Personal interviews (F-t-F)
• Online surveys (C.A.W.I.)
• Postal surveys
• Group discussion / focus groups
• In-depth interviews (IDI)
• Possible mixed forms

We are your competent partner in every phase of your project.