"Innovative approaches, high awareness of quality in implementation, strong customer focus and the greatest statistical methodological expertise make collaboration a pleasure."

Joachim Rittchen, Head of Market Analytics Roche Pharma AG
and INTERROGARE-Customer

Sales force effectiveness

Measure performance, effectively optimize sales force

The sources for obtaining information are more diverse today than ever before - however, the sales force remains the most important contact partner for the physician in this respect. This increases the requirements for successful approach and communication. In particular, individualized preparation of content, service mentality as well as a professionally competent appearance are required. However, many other factors account for the quality and success of a sales force: How exactly is the information presented? Which discussion media are preferred? How is the relationship to the sales force employee and his presence perceived? Also equally important are strategic issues for differentiating target group segmentation and the identification of opinion leaders.

To improve your Sales Force Effectiveness we are at your side as a partner for all challenges. We develop the study design that exactly fits your individual needs. We offer you a wide range of scientifically tested, successful survey and measurement methods which gain a deep level of qualitative findings from quantitative methods. In addition to conscious criteria here such as with the optimization of conference folders, we also consider subconscious, emotional criteria, and thus create appreciable value. With our combination of comprehensive methodological expertise, market knowledge and technical know-how, we offer you maximum certainty for actionable results.  

Your challenges are our incentive - please directly contact our specialist Udo Jellesen!


  • Performance measurement at the preparation level (message recall/day after visit)
  • Optimisation of discussion media used in the field
  • Target group segmentation
  • Identification of opinion leaders
  • etc.


Interrogare Healthcare Research makes the difference, because we...

  • have mastered these topics for decades and know what we are doing.
  • develop solutions with our customers individually to be able to answer precise questions.
  • take into account both rational and emotional criteria for the optimisation of discussion folders and quantitatively illustrate them by validated methods of measurement.
  • provide the technical options, the methodological know-how and market understanding in the Rx market.
  • know and understand the needs and questions of our customers.
  • are a partner that our customers can rely on.

Information material