It is a truism that advertising works - how it works, however, is critical to your success. Your customers are confronted daily with thousands of advertising messages. Therefore, advertising media needs to be adapted in the best possible way in order to be persuasive. It is all the more important here to gain knowledge of and insights into perception and effect of the (planned) measures: How and how strongly does your advertising medium work? Do you thus successfully differentiate yourself from the competition? Do you even reach your target group? And does your communication benefit your brand?
In order to provide you answers to these essential questions about the effect of advertising, we offer a wide range of scientifically proven, successful survey and measurement methods. Together with you, we test what functional and emotional USPs you can score as part of your communication activities for your target group and what impact you are achieving with your advertising efforts. In the development phase, we provide you concrete recommendations to maximize your advertising success, based on advertising media and other pre-tests. In addition, we examine the extent to which the communications fit your brand or your product (Brand Fit or Product Fit), how your actions affect overall brand or product awareness and also the purchasing behavior.
Your challenges are our incentive - please directly contact our specialist Christine Gerbracht!