Customers have clear preferences, desires and ideas of products and prices - but they are not always aware of them. Products are becoming increasingly similar, with minimal functional differences. Price differences become less comprehensible. Consequence: Consumers decide more according to their feeling, according to personal perception. Methods which can measure and detect the "gut decisions" that your customers make must therefore be applied in the context of product and pricing research. Only thus are you able to identify the requirements for products and the framework of their willingness to pay, and design your actions accordingly.
Questions like this must be answered: What new products do your customers want? What new product properties are desired and increase your (potential) customer's willingness to pay? Which existing properties are used, regarded as especially important? What product features best differentiate from the competition? How should your portfolio be optimally configured? Can cannibalization effects be avoided within your offerings? What effects do price changes have on sales and marketing?
In order to provide you with the decisive answers to your questions, we offer a wide range of classical and innovative methods for detecting the preferences and willingness to pay of your existing and - hopefully - future customers.
Your challenges are our incentive - please directly contact our specialist Sören Scholz!