Our expertise:
services

Much more than just “basics”

We started as a technical service provider with our survey software. We then developed our Research Services division into a department with versatile expertise and a wide variety of specializations. Our specialists in questionnaire programming, project implementation, data evaluation and visualization, and software development are characterized by their comprehensive expertise in all services required for market research projects. This means the following for you:

From the reliable handling of partial steps to the complete handling of your study, you obtain everything from a single source. In addition, we can be your extended workbench – both for ad hoc studies and continuous tracking. We will be happy to assemble a qualified team for your requirements so that you always have the same contact persons at your side.

Find out more about our accompanying services for your market research projects.

Knowledge pool

Get in touch!

Do you have any questions? Would you like more information, or would you like to commission us directly? In this case, I am happily at your disposal: Just write me an e-mail or call me directly.

Ingo Lammer Director | Research Services ingo.lammer@interrogare.de +49 521 / 557 810-147

Processes and methods

Brand Cue Analyzer (BCA)

Testing brand design elements: The effectiveness and significance of visual elements of the packaging design are analyzed. To do this, a brand must be identified on the basis of individual elements that are shown one after the other. In this way, the importance of the individual cues can ultimately be determined.

This is an Interrogare in-house development

Brand Switching Model (BSM)

Wechselpotenziale erkennen, Markentreue prüfen: Six steps to identification – a selection of relevant providers, the recording of the relevant perception dimensions, the determination of the degree of fulfillment of the selected providers, their influence on the switching potential, the selection of the ultimately preferred provider and the creation of the relevant set.

This is an Interrogare in-house development

Choice-Based Conjoint (CBC) Analysis

Determining preference structures: Subjects choose their preferred one from different combinations of performance characteristics, and all potential combinations are queried (at least) once.

Competitor MindMap

Comparing associations: Subjective perceptions of competing brands are recorded by means of interactive web applications as mind maps – thus direct and indirect associations as well as the strength of associations and connections. An aggregation algorithm enables you to summarize and compare brand mind maps.

This is an Interrogare in-house development

Consumer MindMap

Recording associations: Subjective brand perceptions are recorded by means of interactive web applications as mind maps – thus direct and indirect associations as well as the strength of associations and connections. An aggregation algorithm enables the summary of all mind maps.

This is an Interrogare in-house development

Driver Analysis/Penalty Reward Analysis (PRA)

Analyzing influences: Impact drivers and influencing factors on overall evaluations are determined, and effective levers and options for the derivation and evaluation of measures are identified.

Emotional Branding Monitor (EBM)

Recording emotions: Implicit measurement method which determines the emotional activation of a brand or product in terms of type and strength by recording the reaction times and thus enables an exact positioning of the emotional perception.

This is an Interrogare in-house development

Dive in

IMAGElab

Measuring brand image: Pair comparisons of important image-relevant characteristics enable the recording of the meaning and strength of emotional and functional aspects.

This is an Interrogare in-house development

ImageMap

Recording imagery: In a web application, subjects assign images that are perceived as suitable for a brand/advertising material/product and then evaluate them with regard to the strength and type of connection.

This is an Interrogare in-house development

Information Display Choice Based Conjoint (ID CBC)

Determining preference structures: Information is selected according to perceived importance by clicking on it and is then compared in pair comparisons. Methods for searching for information and the importance of characteristics are recorded in this manner.

This is an Interrogare in-house development

Myers-Briggs Type Indicator (MBTI)

Identifying target groups: Methods for psychological customer segmentation based on personality traits as well as for the design of tailor-made customer communication.

Online Eye Tracking

Understanding attention: Perception and orientation processes are tracked in static ads and websites via the mouse movement by sharply displaying only a circular area around the cursor. Further variants are possible.

Qualitative Research

Personal research: Collection and evaluation of non-standardized data on the basis of open individual or group interviews, observations, documentation and diaries by experienced and trained qualitative experts.