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Every year, 8.1 million access codes for surveys, an average of 37,500 interview hours and more than 300,000 participants in four years - that is how the project "AUTO BILD Brand Choice" reads in numbers. Since 2011, Axel Springer SE has been conducting this survey among its own readers for the best brands in all car classes. Since the beginning, Axel Springer has been relying on Interrogare and its well-established project team to take care of all steps, from project organisation and supervision to evaluation and methodological advice.