Everything about multivariate analysis, proprietary approaches, data processing, automation, et cetera.
Everything about CX, segmentation, personas, customer satisfaction, et cetera.
Everything about employee surveys, employee satisfaction, et cetera.
Everything about our pharmaceutical research – topics, methods, target groups, bus, panel, et cetera.
Everything about image, awareness, implicit perception and measurement, differentiation, et cetera.
Product & price
Everything about product, price, preferences, portfolios, market shares, et cetera.
Communication & advertising impact
Everything about the impact of your communication and advertising.
Everything about our methods – whether tried and tested or newly developed.
Everything about recruitment, data collection, reporting, management and analysis dashboards, et cetera.
Specialist article: “Segmentation and personas as the basis for real customer focus
The coronavirus pandemic has dramatically changed target groups’ behaviour, values, and needs. How does one deal with these changes? Enercity shows how segmentation and personas can form the basis of a customer-focused company. Dr. Melanie Fuljahn (Enercity AG) and Stefanie Sonnenschein have written about this in their current article “Bei den Bedürfnissen ansetzen” (“Starting with Needs”), published in the specialist magazine “markenartikel 1-2/22”. You are welcome to download it free of charge from our specialist articles.
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Do you have any questions? Would you like more information, or would you like to commission us directly? In this case, I am happily at your disposal: Just write me an e-mail or call me directly.
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