Other

Special requirements,
special expertise

The success of medical care often stands or falls on communication. This is the case in both directions: both in the sense of forwarding information from pharmaceutical companies to the medical profession and from them to their patients. The research of, for example, communication measures and content, contact channels, the perception by physicians and patients, et cetera, are thus fundamental for the pharmaceutical industry.

What constitutes our pharmaceutical market research? Clear answer: our individual, precisely tailored studies for our customers, with special attention to practical relevance and action orientation right from the start.

This is made possible by the commitment, the passion and, of course, the experience of the entire team – and primarily that of Udo Jellesen and Claudia Uffmann who, as department heads, have been successfully supporting international pharmaceutical companies in market research for over 30 and over 20 years respectively.

We know the special features of the pharmaceutical industry, legal requirements, and market research challenges. Combined with our comprehensive methodological expertise and the use of in-house developed, innovative processes, we offer you real added value. As a reliable partner, we are happy to accompany you in the realization of national and international projects in the areas of Rx, OTx, and OTC.

Please read the more comprehensive information about target groups and study processes below.

Your target groups
and HCP Panel

Only those who reach your target groups can collect the insights that are relevant for you. Therefore, we offer you the realisation of your projects in all required target groups. In doing so, we also draw on our Interrogare HCP panel. But you can also generally rely on our many years of experience when it comes to surveying all target groups. Learn more about all target groups and our HCP panel here.

Dive in

Knowledge Pool

Get in touch!

Lassen Sie uns gern direkt in Kontakt treten: rufen Sie uns gern an oder schreiben Sie uns per Mail. Wir sind gerne für Sie da!

Udo Jellesen Head of Healthcare Research udo.jellesen@interrogare.de +49 521 / 557 810-169

Processes and methods

Methods Survey methods

ATU/U&A

Awareness, Trial, and Usage as well as Usage&Attitude studies focus on the use of products as well as basic needs in this regard.

Day/Week after Visit

Recording the effect of the communication one day or one week after a visit of a sales representative.

Emotional Branding Monitor (EBM)

Recording emotions: Implicit measurement method which determines the emotional activation of a brand or product in terms of type and strength by recording the reaction times and thus enables an exact positioning of the emotional perception.

This is an Interrogare in-house development

Dive in

HCP Panel

Proprietary, hand-picked medical specialist panel characterized by personal care, communication on an equal footing as well as proven quality and very high response rates compared to other HCP panels.

Dive in

HCP Speed Panel

Quick responses to pressing questions within a week, overview of the results in real time via real-time dashboard.

Launch Tracker

Measure acceptance among target physicians in order to be able to derive potential optimization possibilities.

Launch-Research-Programm

Modulare, marktforscherische Begleitung des Launches eines RX-Präparates zum wohl wichtigsten Zeitpunkt in dessen Produktlebenszyklus.

This is an Interrogare in-house development

Dive in

Message Impact Monitoring

Analysis of the assertiveness, credibility and practical relevance of your communication in order to control your measures and content in a targeted manner.

Message Recall

The remembrance of communication content via different channels is determined.

Patient Share Monitoring

Recording the development of prescribing behavior, which changes are taking place and for what reasons.

Share of Voice

Measurement of the presence of a preparation based on the analysis of the proportion of prescriptions, communication content, etc.

Touchpoint Tracker

Continuous, proactive documentation of physicians of their contacts with the pharmaceutical industry.

Dive in

Computer-Assisted Telephone Interviewing (CATI)

This is a classic computer-assisted survey which is conducted by telephone.

Computer-Assisted Web Interviewing (CAWI)

Surveys to which subjects are invited by e-mail or similar and can be completed purely online – regardless of the end device.

Group Discussion/Focus Groups

Qualitative survey method that can be conducted both on site and online.

HCP Omnibus

Omnibus survey for healthcare professionals in Germany, runs every month depending on capacity.

In-Depth Interviews (IDIs)

Qualitative, personal conversation that can be conducted on site, by phone or online.

Paper & Pencil Surveys

Classic survey tool via which subjects write their responses by hand.

Personal Interviews (F2F)

Personal interview, which can be both IDI and quantitative or a paper&pencil survey.

Web-Assisted Telephone Interviewing (WATI)

Survey method in which content is shared online during a telephone survey.