Pulmonary medicine is a particular speciality in which a relatively small number of physicians work. At the same time, the number of lung patients worldwide is increasing and respiratory diseases are among the most common of all. In addition, about 8-12% of the population in Germany suffers from COPD, which makes the disease more common than asthma, pneumonia and lung cancer combined. The research of, for example, communication measures and content, contact channels, the perception by physicians and patients, et cetera, are thus fundamental for the pharmaceutical industry.
What constitutes our pharmaceutical market research? Clear answer: our individual, precisely tailored studies for our customers, with special attention to practical relevance and action orientation right from the start.
This is made possible by the commitment, the passion and, of course, the experience of the entire team – and primarily that of Udo Jellesen and Claudia Uffmann who, as department heads, have been successfully supporting international pharmaceutical companies in market research for over 30 and over 20 years respectively.
We know the special features of the pharmaceutical industry, legal requirements, and market research challenges. Combined with our comprehensive methodological expertise and the use of in-house developed, innovative processes, we offer you real added value. As a reliable partner, we are happy to accompany you in the realization of national and international projects in the areas of Rx, OTx, and OTC.
Please read the more comprehensive information about target groups and study processes below.
Your target groups
and HCP Panel
Only those who reach your target groups can collect the insights that are relevant for you. Therefore, we offer you the realisation of your projects in all required target groups. In doing so, we also draw on our Interrogare HCP panel. But you can also generally rely on our many years of experience when it comes to surveying all target groups. Learn more about all target groups and our HCP panel here.
Get in touch!
Do you have any questions? Would you like more information, or would you like to commission us directly? In this case, we are happily at your disposal: Just write us an e-mail or call us directly.
Processes and methods
Awareness, Trial, and Usage as well as Usage&Attitude studies focus on the use of products as well as basic needs in this regard.
Day/Week after Visit
Recording the effect of the communication one day or one week after a visit of a sales representative.
Emotional Branding Monitor (EBM)
Recording emotions: Implicit measurement method which determines the emotional activation of a brand or product in terms of type and strength by recording the reaction times and thus enables an exact positioning of the emotional perception.
This is an Interrogare in-house developmentDive in
HCP Speed Panel
Quick responses to pressing questions within a week, overview of the results in real time via real-time dashboard.
Measure acceptance among target physicians in order to be able to derive potential optimization possibilities.
Message Impact Monitoring
Analysis of the assertiveness, credibility and practical relevance of your communication in order to control your measures and content in a targeted manner.
The remembrance of communication content via different channels is determined.
Patient Share Monitoring
Recording the development of prescribing behavior, which changes are taking place and for what reasons.
Share of Voice
Measurement of the presence of a preparation based on the analysis of the proportion of prescriptions, communication content, etc.
Computer-Assisted Telephone Interviewing (CATI)
This is a classic computer-assisted survey which is conducted by telephone.
Computer-Assisted Web Interviewing (CAWI)
Surveys to which subjects are invited by e-mail or similar and can be completed purely online – regardless of the end device.
Group Discussion/Focus Groups
Qualitative survey method that can be conducted both on site and online.
Omnibus survey for healthcare professionals in Germany, runs every month depending on capacity.
In-Depth Interviews (IDIs)
Qualitative, personal conversation that can be conducted on site, by phone or online.
Paper & Pencil Surveys
Classic survey tool via which subjects write their responses by hand.
Personal Interviews (F2F)
Personal interview, which can be both IDI and quantitative or a paper&pencil survey.
Web-Assisted Telephone Interviewing (WATI)
Survey method in which content is shared online during a telephone survey.